I’ve invented an approach to getting a favorable outcome in the workforce. It shouldn’t upset followers that I propose this. This is because allegedly a person forms an impression of you within 7 seconds.

All along I’ve had ideas about how to dress. I’m 59. No longer do I care what others think of me. Nor do I have any interest in trying to impress people who would hate judge fear or shame me.

In my Girl on the Left blog I wrote that I think if you’re dressed chic you can get away with being a radical on the inside.

A few years ago too I thought that everyone is a work of art. We can delight the viewer. Yet even with a work of art whether the viewer likes us is subjective for each person looking at the artwork.

I’ve coined the term Making Your IPO–your Initial Persona Offering. I think every interaction you have with another person involves sales.

To get them to buy into whatever you’re selling–either you; an idea you have at work; a belief you hold–each of us should demonstrate why they should buy in and the benefit in doing this.

The second thing is to give them equity like “stock options” that are ownership in the company whose product you’re selling. A person has to want to do what you say. Again attacking your target market that you want to convert will cause those people to resist and get defensive.

The idea of making your IPO upends the idea of creating a Personal Brand. I think too that the best personal brand is a reflection of who you are and what you stand for. It’s as simple as that.

We should make our Initial Persona that we offer others our own beautiful self. Acting true to yourself is the best way to sell your own unique brand. Jazzing up our appearance is not vain or calculating. It’s a way to level up your presence. Which in the end feels good to you. Not just to the viewer.

The real thing when you’re just starting out in recovery is that the hair could be uncombed. The shoes are scuffed.

Or like I did I wore regular sized clothing when I was a Petite size. So the blazer was as big as my Grandpa’s and the sleeves were too long too.

Even with all its scandals Nike is a brand to research for understanding how it generates fierce fans of its products. Read the book which I might have reviewed in here: Emotion by Design by Greg Hoffman who worked at Nike for decades.

In the next blog entry I will talk about things I’m doing to polish my persona. It’s not bulletproof that everyone will always buy into what you’re selling. Yet like I said in that other blog dressing well helped me recover. That’s the real impact of leveraging how you look: You take joy in getting up in the morning and going out the front door.