I attended a Zoom talk on Presence and Persona: Leveling Up Your Personal Brand.

I cannot repeat the exact method the speaker Christina Bryan told us to use. It is her approach.

Instead I recommend you go on her website The Roadmap Coach. She is a Black businesswoman who coaches other women. I intend to pay for her coaching service in the future. As after listening to her talk I got fired up.

In my own words here I’ll tell you about how to create be and sell your personal brand for everyone of any identity. It’s simple really: who you are and what you stand for is your brand on and off the job.

Like Bryan said: “Be authentic.”

It’s imperative to “stay in your lane” and avoid going “off-brand.”

This is why I’ve pivoted on a dime to not talk about politics in my blogs again. It would detract from and dilute my message. As I think each of us has what I’ve coined the “self-power” to go after our goals regardless of the political climate.

In a coming blog entry I’ll talk about my views on capitalism. Here I’ll tell followers that you should not have to act false to yourself anywhere you go to promote your brand.

Zoom speaker Bryan told us women to: “Be your authentic self. Let you come through.”

I think Christina Bryan’s method for personal branding is better than the 5-step plan I read in a book that I might have reviewed here years ago.

Promoting yourself might not come easy. Which is why I think it pays to read what I wrote in the recent blog entries here.

You can be driven AND decent. You don’t have to be “relentless in pursuit of your goals.” If you’re tightly wound that will cause ill health.

In a future blog entry I’ll talk about setting goals.