The earliest book about creating your brand was published in the early 2000s. Since Working Assets was published I’ve come to take a different approach to the idea of creating a brand for yourself.
I don’t think a person has to be locked into their “brand” forever. Nor do I think that when you are authentic you need to fabricate a formal presence. When your brand is based on your top 3 traits or competencies in the moment this is the way to go.
I recommend “researching yourself” to uncover the kind of job you might be good at or to unlock the skills you can use on a job.
To wit: What have you done to get through a hard time? (I was asked this on an interview for a promotion.) This shows problem-solving skills.
If you bake cakes using a recipe you’ve followed steps in a specific order. If you write in a journal and examine your life you’ve been analytical. And so on.
The secret sauce is when you have skills that are in demand and also love using those skills. That’s when doors will open to jobs.
To wit too: What if your “brand” is simply who you are and how you treat people? What about making ourselves the “go-to person” for a specialty on the job?
I will attempt to write in this blog twice a week going forward through the end of the year and into the new year. I find that as I wind down at my job I’m envisioning engaging in a kind of resistance to what’s going on in society and a protest for what I advocate for: Recovery for everyone from whatever illness, trauma, or injustice a person has faced.
In this blog particularly I might take up social justice causes as they relate to succeeding on the job and outside the job after-hours.
Coming up why I’m no fan of AI.
