Ellen Bennett wrote Dream First Details Later:

Her memoir and how-to-succeed in business guide.

The founder and owner of Hedley and Bennett she sells cook’s aprons (for chefs and at-home cooks).

The higher quality aprons cost $85 to $125.

A chef at Providence in Los Angeles she was frustrated with the ill-fitting poor-quality aprons the restaurant owner was going to buy.

“I have an apron company. I’ll sell you better aprons,” Bennett told him.

That was the right-then start of her own apron business.

She chronicles the evolution of Hedley and Bennett from first thought to ultimate sucess.

The trick is that most start-up businesses fail because the products being sold no one wants to buy. To become a Next Millionaire Next Door, you should be able to see a need in the market and capitalize on filling the need.

Today according to Sam Conniff Allende in Be More Pirate creating a business plan is Out. Drafting a Pirate’s Code is In.

A one-page business plan is all you might need. See the book The One Page Proposal by Patrick G. Riley for details. I’ve used this book to create a one-page sales pitch.

See the lovely Hedley and Bennett aprons for sale.

Coming up a review of another great book. It didn’t get listed in the book directory in the forthcoming print copy of Working Assets. Owing to the fact that the career book was already in production.

Click on the Career Resources header at the top of this blog for an updated list of books that are in the forefront.