This is something you should ideally figure out in the interview process not after you’ve started the job. Once you’re on the job, you shouldn’t want to jump ship as soon as you start it.
Again, this is where researching the company comes in handy.
If you don’t think climate change is man-made, you wouldn’t interview for a Green Alternatives Think Tank.
If you’re an eco-conscious soul, your values would tie in at Banana Republic where the water is returned to the environment clean and dye-free after garment creation.
The answer you give to this question—in whatever guise it’s asked—should tie into the company’s mission and values.
A friend took a questionnaire when he wanted to get a job as a pharmaceutical sales rep. He was coached on how to respond to the question: How important is money to you? The candidate was supposed to clearly state that money is the most important thing.
So, for you maybe earning a high salary is your goal.
Showing the interviewer that your values align with the company’s mission is a way to stand out.